Relevant Courses
Communication Arts 323
The Business and Culture of Disney
Analyze The Walt Disney Company and its prominence as a purveyor of narratives, consumer products, and dreams in global culture. Examine the business and culture of Disney to reveal how creators, capitalists, and consumers all relate to the corporate media empires that shape everyday life.
Communication Arts 368
Persuasion and Social Influence
Study social influence and persuasion. Learn how to improve your persuasive and social influence skills, lower an audience's resistance to a persuasive message, and be a savvier consumer of persuasive messages and techniques. Explore nonconscious and emotional social influence processes in social media and other settings, especially in the context of influencers, marketing, advertising, and communication campaigns. Create a persuasion campaign, with both online and interpersonal components.
Communication Arts 465
Advanced Editing and Post-production for Video and Film
Focus on the theory and practice of video editing and post-production. Gain a thorough understanding of narrative editing techniques, color correction, audio post-production and the requisite software. Discusses the art of post-production and how post-production affects narrative function in moving picture media (including films, music videos, and television).
Communication Arts 552
Contemporary Hollywood Cinema
An examination of contemporary Hollywood films focusing on the interrelations of cinematic narrative, style, technology, and institutions. Survey the work of major directors and consider the box office impact of key genres and film cycles.
Communication Arts 345
Online Communication and Personal Relationships
Examines how personal relationships unfold in online communication contexts (social network sites, online dating, mobile computing). Topics include impression formation and management, deception and trust, self-perception and identity, social support and relationship maintenance
Communication Arts 351
Television Industries
Critical overview of the cultural industries driving television in the United States, from broadcast networks and cable to downloading and streaming, focusing on economic and regulatory structures, programming practices, labor, globalization, audiences, and adaptations to changing conditions in the digital age.
Journ And Mass Communication 649
Brand Strategy in Advertising & Integrated Communications
Provides a comprehensive introduction to classical consumer packaged goods brand management by exploring the intersection of marketing, advertising, and strategy to grow sales profitably over time with winning products and effective campaigns. Illuminates the foundational concepts, frameworks, and tools brand management professionals use to drive awareness, consideration, trial and repeat of their offerings to increase market share and establish long-lasting brand equity with target consumer groups. Engages leadership and positioning principles to cultivate and communicate one's professional and personal brand in any career or life path.